Skip to content

Future of Luxury

The Future of Luxury panel discussion – an unparalleled networking opportunity at the remarkable Henkel Consumer Brands Hair Professional headquarters in Culver City.

On May 30th, 2024, we hosted our extraordinary Future of Luxury event, featuring a distinguished panel of experts in the luxury space who presented the crucial topic of how brands must evolve to consistently deliver exceptional value to their customers.

The kick-off to the discussion was a joint agreement of our panelist that the definition of luxury contains exclusivity, intense customization, emotional experience, and creating a specialized experience.

Some of the main points delivered in the discussion were:

➡️ The definition of luxury
➡️ The expectation of luxury experiences
➡️ The role of sustainability
➡️ Strategies to retain affluent consumers
➡️ Anticipated future changes and disruption

The 4 key strategies to create luxury were defined as brand storytelling, client experience, rigorous team training & inspire, wow, and surprise!

Our heartfelt thanks to Daniel André Langer, Sascha Doering, Melisa Gill, and Edward Madongorere for their insightful contributions to the program.

Daniel André Langer’s presentation
📶 Connect with Daniel André Langer

We are very grateful to Henkel Consumer Brands Hair Professional for graciously hosting the event at their impressive headquarters in Culver City and for providing every guest with a special gift of high-quality hair products.

A special thank you to our gold sponsor, Miles & More, for their outstanding support and fantastic giveaways to our guests.


View the photos from the event


Event Description

Experience the convergence of luxury and innovation at the GABA Future of Luxury panel discussion, where visionaries from the luxury industry meet to shape the future. Insights will be relevant for all premium and luxury categories including beauty, automotive, fashion, jewelry, tech, and emerging brands.

In a world defined by rapid evolution, our event catalyzes forward-thinking dialogues on luxury’s trajectory. Discover how cutting-edge technologies, sustainability initiatives, and innovative strategies are revolutionizing the industry.

Our esteemed panel features Sascha Doering, COO at Bugatti of the Americas, tasked with navigating the balance between brand expansion and exclusivity.

Joining him is Melisa Gill, GM at Joico/Henkel, an award-winning strategic brand architect who is facing the continuance of a cultural transformation.

Edward Madongorere, CEO of FOLIO XXIV and co-founder of MOON Ultra, brings a unique perspective as both a serial entrepreneur and talented UX/UI designer and cinematographer.

Moderating these discussions is Dr. Daniel Langer, a top global luxury opinion leader and Executive Professor of Luxury at Pepperdine University.

The event is hosted at Henkel’s Consumer Brands Hair Professional North America headquarters, offering attendees the opportunity to immerse themselves in the dynamic environment of a multi-branded learning center.

Don’t miss this opportunity to glean insights from thought leaders, expand your network, and forge meaningful connections. Join us as we redefine luxury for the modern era and chart a course for brands to thrive amidst unprecedented transformation.


Sascha Doering
COO at Bugatti of the Americas

Melisa Gill
GM at Joico – Henkel

Edward Madongorere
CEO at Moon UltraLight & FOLIO XXIV


Daniel André Langer
CEO at Équité
Top 5 Global Luxury Key Opinion Leader


Michael Metzger
Chairman – GABA Southern California
Media & Tech Investment Banker at Drake Star Partners

Stefan L. Mund
Advisory Board Member – GABA Southern California
Regional Head Henkel Consumer Brands Hair Professional North America



Back To Top