At Pillsbury Winthrop Shaw Pittman LLP in San Francisco on May 10, 2012
The German-American Businesses Association hosted a panel discussion where leading industry experts shared their perspectives on how mobile payment is changing business and our daily lives.
Mobile payment, mobile wallets and NFC are the hot topics for 2012 in the start-up world as much as in the financial industry. But mobile payment alone gains little traction: There are no significant benefits to consumers or retailers, just a different user interaction that replicates more of the old paradigm than a new experience.
Integrating highly targeted offers and loyalty programs on mobile devices combined with mobile payment creates a proposition that benefits all stakeholders and will redefine the retail landscape.